For the 2022 summer campaign, I chose a selection of Irish and international location shots to engage customers. The images needed to work separately and also as part of a theme.

Working with Shaws Department Stores on marketing and advertising campaigns as part of their modernisation process. This brochure was one such piece to promote their own new exclusive brands.

Working with the Shaws marketing team, I designed this bright artwork with a feeling of glitz and glamour for this campaign. Everything from large window signs to A4 strut cards, and social media images.

CYPSC (Children & Young People's Services Committees) Laois Offaly. I designed a vibrant report based on their participation consultation results, and outcomes from children and young people.

CYPSC are county-level committees that bring together the providers of services to children and young people. This 150-page guide to supports and services aims to help young people with disabilities.

In consultation with the Laois Heritage Office, I designed this 150-page report on the findings of the conservation plan for Fort Protector in Portlaoise.

Leading the in-house design team for 8 years, I worked on hundreds of Lidl leaflets. The weekly Lidl advertising needs required me to schedule, lay out, design and produce weekly leaflets along with my team.

The Christmas brochures were the linchpin of the seasonal advertising material and months in the making, working with internal and external stakeholders. My team and I designed the covers, planned layouts, page designs and produced all 48 pages. 

As well as planning, preparing layout and designing artwork I briefed the in-house photographer to ensure we captured the high quality of the Lidl wines.

Youth Work Ireland Laois aims to empower young people in Laois to be the creators of their own futures. This colourful report lays out their ambitious 5 year strategic plan.

In association with Electric Picnic, Youth Work Ireland Laois wanted to encourage young people to come and try out for a chance to perform at the festival or create a unique art piece.

Youth Work Ireland Laois offer free art therapy sessions to young people and for this I collaborated with the in-house art psychotherapist to create a bright and engaging poster.

The Cork LGBT+ Pride Festival has grown to become the main regional LGBT Pride event in Ireland. Using fun and bright images from previous festivals, this deck invites businesses to become part of the Cork Pride family.

Fundraising is vital to our arts sector. This partnership deck was designed to showcase the Cork Choral Festival. It is Ireland’s oldest and largest music festival and draws on Cork’s unique and varied culture for its inspiration.

In 2021, I collaborated with Dr Diane Cooper of True Fitness to create Prime Time of Life branding, a 136-page training manual, and ancillary artwork for her healthy ageing programme.

Created a vibrant and engaging 20-page training manual, especially for secondary schools on inclusive classrooms and schools.

The Midlands LGBT+ Project made huge strides in their 2nd year and this report showed their achievements and the services they offer throughout the Midland counties of Laois, Kildare, Offaly and Westmeath.

Established at the beginning of 2021, I worked with the Midlands LGBT+ Project team on their annual report to show how much they had achieved.

Designed social media assets to promote this event for Our Wetlands Heritage. This event showed the importance of our wetlands and updates on progress made to date.

For a brand new festival for 2022, I worked with the Laois Heritage Office to create branding and a style for the Laois Festival of Flight for use on print and digital collateral.

During the COVID-19 Pandemic, Laois County Council worked in keeping with the national Keep Well campaign and I designed a range of posters for online and outdoor events.

My team and I were responsible for the design and production of everything from press ads to posters (and anything in between!) These had to tie in with the strong Lidl brand identity.

Managed weekly digital assets; including home pages, landing pages, brand pages, mini-sites and online advertising. I also worked to design the look of the Lidl Breaks website/app.

I worked with the creative projects team to design the cover, page layouts and advertising campaign for this book. We chose quite a clean and elegant white design for the cover to stand out in-store.

Renowned for their back to school range, Shaws wanted a fresh look last year's campaign. All in-store signage, social media images, billboards, press ads, competition flyers/posters, vouchers and decals.

As well as seasonal campaigns, I also design artwork promoting big brands, the Shaws own brand range and new incoming collections.

This campaign sought to add a new twist to standard sales designs. I designed all the instore signage, press ads and social media images.

As the in-house publishing supervisor at Falcon & JWT Holidays for 4 years, I worked on the design and production of all brochures. This was one of my very favourite projects. I travelled to Italy, Croatia and Slovenia to research new places.

It was important to distinguish this brochure from the Falcon summer or winter brochures while working within the brand identity. We developed this style for our premier products.

New destinations for JWT Holidays. Worked on design and production, researched the destination and accommodation choices, copywriting and editing.