Shaws Hello Summer! Campaign
For the 2022 summer campaign, I chose a selection of Irish and international location shots to engage customers. The images needed to work separately and also as part of a theme.
Shaws Autumn Brochure
Working with Shaws Department Stores on marketing and advertising campaigns as part of their modernisation process. This brochure was one such piece to promote their own new exclusive brands.
Shaws Bank Holiday Bonanza
Working with the Shaws marketing team, I designed this bright artwork with a feeling of glitz and glamour for this campaign. Everything from large window signs to A4 strut cards, and social media images.
CYPSC Consultation Report
CYPSC (Children & Young People's Services Committees) Laois Offaly. I designed a vibrant report based on their participation consultation results, and outcomes from children and young people.
CYPSC Guide to Supports
CYPSC are county-level committees that bring together the providers of services to children and young people. This 150-page guide to supports and services aims to help young people with disabilities.
Fort Protector Conservation Report
In consultation with the Laois Heritage Office, I designed this 150-page report on the findings of the conservation plan for Fort Protector in Portlaoise.
Lidl Weekly Leaflets
Leading the in-house design team for 8 years, I worked on hundreds of Lidl leaflets. The weekly Lidl advertising needs required me to schedule, lay out, design and produce weekly leaflets along with my team.
Lidl Christmas Campaign
The Christmas brochures were the linchpin of the seasonal advertising material and months in the making, working with internal and external stakeholders. My team and I designed the covers, planned layouts, page designs and produced all 48 pages.
Lidl Wine Brochure
As well as planning, preparing layout and designing artwork I briefed the in-house photographer to ensure we captured the high quality of the Lidl wines.
YWIL Strategic Plan
Youth Work Ireland Laois aims to empower young people in Laois to be the creators of their own futures. This colourful report lays out their ambitious 5 year strategic plan.
Electric Youth/Splatter Art
In association with Electric Picnic, Youth Work Ireland Laois wanted to encourage young people to come and try out for a chance to perform at the festival or create a unique art piece.
Art Therapy with YWIL
Youth Work Ireland Laois offer free art therapy sessions to young people and for this I collaborated with the in-house art psychotherapist to create a bright and engaging poster.
Cork Pride LGBT+ Festival
The Cork LGBT+ Pride Festival has grown to become the main regional LGBT Pride event in Ireland. Using fun and bright images from previous festivals, this deck invites businesses to become part of the Cork Pride family.
Cork Choral Festival
Fundraising is vital to our arts sector. This partnership deck was designed to showcase the Cork Choral Festival. It is Ireland’s oldest and largest music festival and draws on Cork’s unique and varied culture for its inspiration.
Prime Time of Life
In 2021, I collaborated with Dr Diane Cooper of True Fitness to create Prime Time of Life branding, a 136-page training manual, and ancillary artwork for her healthy ageing programme.
Midlands LGBT+ Project Training
Created a vibrant and engaging 20-page training manual, especially for secondary schools on inclusive classrooms and schools.
Midlands LGBT+ Project Report
The Midlands LGBT+ Project made huge strides in their 2nd year and this report showed their achievements and the services they offer throughout the Midland counties of Laois, Kildare, Offaly and Westmeath.
Midlands LGBT+ Project Report
Established at the beginning of 2021, I worked with the Midlands LGBT+ Project team on their annual report to show how much they had achieved.
Our Wetlands Heritage
Designed social media assets to promote this event for Our Wetlands Heritage. This event showed the importance of our wetlands and updates on progress made to date.
Laois Festival of Flight
For a brand new festival for 2022, I worked with the Laois Heritage Office to create branding and a style for the Laois Festival of Flight for use on print and digital collateral.
Keep Well Campaign
During the COVID-19 Pandemic, Laois County Council worked in keeping with the national Keep Well campaign and I designed a range of posters for online and outdoor events.
Lidl Advertising Collateral
My team and I were responsible for the design and production of everything from press ads to posters (and anything in between!) These had to tie in with the strong Lidl brand identity.
Lidl Digital Marketing
Managed weekly digital assets; including home pages, landing pages, brand pages, mini-sites and online advertising. I also worked to design the look of the Lidl Breaks website/app.
Lidl Home Cooking Book
I worked with the creative projects team to design the cover, page layouts and advertising campaign for this book. We chose quite a clean and elegant white design for the cover to stand out in-store.
Shaws Back to School Range
Renowned for their back to school range, Shaws wanted a fresh look last year's campaign. All in-store signage, social media images, billboards, press ads, competition flyers/posters, vouchers and decals.
Shaws In-Store/Outdoor Signage
As well as seasonal campaigns, I also design artwork promoting big brands, the Shaws own brand range and new incoming collections.
Shaws Spring Sale
This campaign sought to add a new twist to standard sales designs. I designed all the instore signage, press ads and social media images.
JWT Destinations Brochure
As the in-house publishing supervisor at Falcon & JWT Holidays for 4 years, I worked on the design and production of all brochures. This was one of my very favourite projects. I travelled to Italy, Croatia and Slovenia to research new places.
Falcon Premier Brochure
It was important to distinguish this brochure from the Falcon summer or winter brochures while working within the brand identity. We developed this style for our premier products.
JWT USA & Canada Brochure
New destinations for JWT Holidays. Worked on design and production, researched the destination and accommodation choices, copywriting and editing.