For the 2022 summer campaign, I chose a selection of Irish and international location shots to engage customers. The images needed to work separately and also as part of a theme.

Working with Shaws Department Stores on marketing and advertising campaigns as part of their modernisation process. This brochure was one such piece to promote their own new exclusive brands.

Working with the Shaws marketing team, I designed this bright artwork with a feeling of glitz and glamour for this campaign. Everything from large window signs to A4 strut cards, and social media images.

In consultation with the Laois Heritage Office, I designed this 150-page report on the findings of the conservation plan for Fort Protector in Portlaoise.

For a brand new festival for 2022, I worked with the Laois Heritage Office to create branding and a style for the Laois Festival of Flight for use on print and digital collateral.

CYPSC (Children & Young People's Services Committees) Laois Offaly. I designed a vibrant report based on their participation consultation results, and outcomes from children and young people.

In association with Electric Picnic, Youth Work Ireland Laois wanted to encourage young people to come and try out for a chance to perform at the festival or create a unique art piece.

The Cork LGBT+ Pride Festival has grown to become the main regional LGBT Pride event in Ireland. Using fun and bright images from previous festivals, this deck invites businesses to become part of the Cork Pride family.

Fundraising is vital to our arts sector. This partnership deck was designed to showcase the Cork Choral Festival. It is Ireland’s oldest and largest music festival and draws on Cork’s unique and varied culture for its inspiration.

Created a vibrant and engaging 20-page training manual, especially for secondary schools on inclusive classrooms and schools.

Designed print and social media posters heralding the official launch of the Midlands LGBT+ Project in County Laois.

Established at the beginning of 2021, I worked with the Midlands LGBT+ Project team on their annual report to show how much they had achieved.

In 2021, I collaborated with Dr Diane Cooper of True Fitness to create Prime Time of Life branding, a 136-page training manual, and ancillary artwork for her healthy ageing programme.

A wonderful event run by Youth Work Ireland Laois which allowed 10-15 year olds have singing lessons with a top vocal coach as an integration initiative. Bifold flyer, poster and social media images.

Collaborated with the not-for-profit Umeras Community Development group to create a branding concept, print/digital booklet and social media presence. The aim is to transform Umeras Bog into a peatlands park as a local and tourist amenity.

Leading the in-house design team for 8 years, I worked on hundreds of Lidl leaflets. The weekly Lidl advertising needs required me to schedule, lay out, design and produce weekly leaflets along with my team.

The Christmas brochures were the linchpin of the seasonal advertising material and months in the making, working with internal and external stakeholders. My team and I designed the covers, planned layouts, page designs and produced all 48 pages. 

As well as planning, preparing layout and designing artwork I briefed the in-house photographer to ensure we captured the high quality of the Lidl wines.

My team and I were responsible for the design and production of everything from press ads to posters (and anything in between!) These had to tie in with the strong Lidl brand identity.

Managed weekly digital assets; including home pages, landing pages, brand pages, mini-sites and online advertising. I also worked to design the look of the Lidl Breaks website/app.

I worked with the creative projects team to design the cover, page layouts and advertising campaign for this book. We chose quite a clean and elegant white design for the cover to stand out in-store.

Renowned for their back to school range, Shaws wanted a fresh look last year's campaign. All in-store signage, social media images, billboards, press ads, competition flyers/posters, vouchers and decals.

As well as seasonal campaigns, I also design artwork promoting big brands, the Shaws own brand range and new incoming collections.

This campaign sought to add a new twist to standard sales designs. I designed all the instore signage, press ads and social media images.

There are 16 Shaws Department Stores and when they hold one-off events I provide artwork such as invitations, in-store signage and social media graphics.

To promote offers across a range of brands and departments such as Home, Beauty & Fashion I design in-store artwork for the print campaigns and digital assets for social media.

To encourage customers to join the Shaws VIP Club, I worked with the marketing team on in-store signage, entry sheets and boxes, as well as social media graphics.

Designed social media assets to promote this event for Our Wetlands Heritage. This event showed the importance of our wetlands and updates on progress made to date.

During the COVID-19 Pandemic, Laois County Council worked in keeping with the national Keep Well campaign and I designed a range of posters for online and outdoor events.

Working closely with the Sports and Leisure section of Laois County Council on their series of free events for the Active Parks initiative, I designed a range of print and social media posters.

To advertise a free concert run by Laois Integration Network which promoted cultural diversity, I designed this colourful flyer, poster and social media graphics. 

Youth Work Ireland Laois aims to provide young people with a variety of services to empower them in their daily lives. I design pull-up banners for meetings and events.

Facilitated by Youth Work Ireland Laois. Supported by Laois County Council and Healthy Ireland, this was an inclusive range of programmes aimed at young people.

As the in-house publishing supervisor at Falcon & JWT Holidays for 4 years, I worked on the design and production of all brochures. This was one of my very favourite projects. I travelled to Italy, Croatia and Slovenia to research new places.

It was important to distinguish this brochure from the Falcon summer or winter brochures while working within the brand identity. We developed this style for our premier products.

New destinations for JWT Holidays. Worked on design and production, researched the destination and accommodation choices, copywriting and editing.

Working with ByRo, we designed a 48 page brochure promoting Terra NutriTECH's ag-tech systems. This tied in with their strong brand colours.

Collaborating with ByRo agency, we came up with a new design for the latest Terra NutriTECH brochure. Easy to read trifold layout with use of infographics.

Created stand materials for the innovative and award-winning agritech company Terra NutriTECH. Working with Byro on exhibitions and events in Ireland, Europe and the US.