Shaws Hello Summer! Campaign
For the 2022 summer campaign, I chose a selection of Irish and international location shots to engage customers. The images needed to work separately and also as part of a theme.
2022
Shaws Autumn Brochure
Working with Shaws Department Stores on marketing and advertising campaigns as part of their modernisation process. This brochure was one such piece to promote their own new exclusive brands.
2019
Shaws Bank Holiday Bonanza
Working with the Shaws marketing team, I designed this bright artwork with a feeling of glitz and glamour for this campaign. Everything from large window signs to A4 strut cards, and social media images.
2019
Fort Protector Conservation Report
In consultation with the Laois Heritage Office, I designed this 150-page report on the findings of the conservation plan for Fort Protector in Portlaoise.
2022
Laois Festival of Flight
For a brand new festival for 2022, I worked with the Laois Heritage Office to create branding and a style for the Laois Festival of Flight for use on print and digital collateral.
2022
CYPSC Consultation Report
CYPSC (Children & Young People's Services Committees) Laois Offaly. I designed a vibrant report based on their participation consultation results, and outcomes from children and young people.
2020
Electric Youth/Splatter Art
In association with Electric Picnic, Youth Work Ireland Laois wanted to encourage young people to come and try out for a chance to perform at the festival or create a unique art piece.
2019
Cork Pride LGBT+ Festival
The Cork LGBT+ Pride Festival has grown to become the main regional LGBT Pride event in Ireland. Using fun and bright images from previous festivals, this deck invites businesses to become part of the Cork Pride family.
2020
Cork Choral Festival
Fundraising is vital to our arts sector. This partnership deck was designed to showcase the Cork Choral Festival. It is Ireland’s oldest and largest music festival and draws on Cork’s unique and varied culture for its inspiration.
2020
Midlands LGBT+ Project Training
Created a vibrant and engaging 20-page training manual, especially for secondary schools on inclusive classrooms and schools.
2022
Midlands LGBT+ Project Launch
Designed print and social media posters heralding the official launch of the Midlands LGBT+ Project in County Laois.
2022
Midlands LGBT+ Project Report
Established at the beginning of 2021, I worked with the Midlands LGBT+ Project team on their annual report to show how much they had achieved.
2022
Prime Time of Life
In 2021, I collaborated with Dr Diane Cooper of True Fitness to create Prime Time of Life branding, a 136-page training manual, and ancillary artwork for her healthy ageing programme.
2022
Laois Integration Choir
A wonderful event run by Youth Work Ireland Laois which allowed 10-15 year olds have singing lessons with a top vocal coach as an integration initiative. Bifold flyer, poster and social media images.
2019
Umeras Peatlands Park
Collaborated with the not-for-profit Umeras Community Development group to create a branding concept, print/digital booklet and social media presence. The aim is to transform Umeras Bog into a peatlands park as a local and tourist amenity.
2020
Lidl Weekly Leaflets
Leading the in-house design team for 8 years, I worked on hundreds of Lidl leaflets. The weekly Lidl advertising needs required me to schedule, lay out, design and produce weekly leaflets along with my team.
2019
Lidl Christmas Campaign
The Christmas brochures were the linchpin of the seasonal advertising material and months in the making, working with internal and external stakeholders. My team and I designed the covers, planned layouts, page designs and produced all 48 pages. 
2019
Lidl Wine Brochure
As well as planning, preparing layout and designing artwork I briefed the in-house photographer to ensure we captured the high quality of the Lidl wines.
2019
Lidl Advertising Collateral
My team and I were responsible for the design and production of everything from press ads to posters (and anything in between!) These had to tie in with the strong Lidl brand identity.
2020
Lidl Digital Marketing
Managed weekly digital assets; including home pages, landing pages, brand pages, mini-sites and online advertising. I also worked to design the look of the Lidl Breaks website/app.
2020
Lidl Home Cooking Book
I worked with the creative projects team to design the cover, page layouts and advertising campaign for this book. We chose quite a clean and elegant white design for the cover to stand out in-store.
2020
Shaws Back to School Range
Renowned for their back to school range, Shaws wanted a fresh look last year's campaign. All in-store signage, social media images, billboards, press ads, competition flyers/posters, vouchers and decals.
2019
Shaws In-Store/Outdoor Signage
As well as seasonal campaigns, I also design artwork promoting big brands, the Shaws own brand range and new incoming collections.
2020
Shaws Spring Sale
This campaign sought to add a new twist to standard sales designs. I designed all the instore signage, press ads and social media images.
2019
Shaws Event Advertising
There are 16 Shaws Department Stores and when they hold one-off events I provide artwork such as invitations, in-store signage and social media graphics.
2020
Shaws Vouchers & Offers
To promote offers across a range of brands and departments such as Home, Beauty & Fashion I design in-store artwork for the print campaigns and digital assets for social media.
2021
Shaws VIP Club
To encourage customers to join the Shaws VIP Club, I worked with the marketing team on in-store signage, entry sheets and boxes, as well as social media graphics.
2020
Our Wetlands Heritage
Designed social media assets to promote this event for Our Wetlands Heritage. This event showed the importance of our wetlands and updates on progress made to date.
2022
Keep Well Campaign
During the COVID-19 Pandemic, Laois County Council worked in keeping with the national Keep Well campaign and I designed a range of posters for online and outdoor events.
2022
Active Parks
Working closely with the Sports and Leisure section of Laois County Council on their series of free events for the Active Parks initiative, I designed a range of print and social media posters.
2022
Diverse Voices Concert
To advertise a free concert run by Laois Integration Network which promoted cultural diversity, I designed this colourful flyer, poster and social media graphics. 
2019
Positive Pathways Programme
This Youth Work Ireland Laois programme aims to provide young people and their families with the skills they need to deal with bereavement and grief. Bifold flyer and social media images.
2019
Positive Laois
Facilitated by Youth Work Ireland Laois. Supported by Laois County Council and Healthy Ireland, this was an inclusive range of programmes aimed at young people.
2020
JWT Destinations Brochure
As the in-house publishing supervisor at Falcon & JWT Holidays for 4 years, I worked on the design and production of all brochures. This was one of my very favourite projects. I travelled to Italy, Croatia and Slovenia to research new places.
2019
Falcon Premier Brochure
It was important to distinguish this brochure from the Falcon summer or winter brochures while working within the brand identity. We developed this style for our premier products.
2019
JWT USA & Canada Brochure
New destinations for JWT Holidays. Worked on design and production, researched the destination and accommodation choices, copywriting and editing.
2020
Pittman Best Sellers Brochure
Working with ByRo, I designed a 32 page brochure promoting the best selling traffic and safety equipment for Pittman. This tied in with their strong brand colours.
2020
Terra NutriTECH Brochure
Collaborating with ByRo agency, we came up with a new design for the latest Terra NutriTECH brochure. Easy to read trifold layout with use of infographics.
2019
Terra NutriTECH Exhibition Stands
Created stand materials for the innovative and award-winning agritech company Terra NutriTECH. Working with Byro on exhibitions and events in Ireland, Europe and the US.
2021
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